Understanding Telehealth's Place in the Media Mix
The Following is a Preview of Populus' Upcoming INSIDE TELEHEALTH 2023: A Virtual Care Marketing Playbook When leveraging telehealth as...
top of page
- Dec 2, 2022
Physician Telehealth Adoption Thriving Post COVID
In September 2022, the AMA released an updated study focusing on adoption habits of HCPs While much focus is typically put on patient...
6 views0 comments
- Nov 22, 2022
Talking Turkey About Thanksgiving & Telehealth
It’s the time of year when we enjoy taking a break from the day-to-day to remember what is important in our lives. With the approach of...
9 views0 comments
- Nov 16, 2022
MM+M Reports That Populus Study Affirms Link Between Telehealth & Script Lift
The research showed significant increases across several conditions, including type 2 diabetes. The study, conducted by Lasso, linked...
13 views0 comments
- Nov 10, 2022
Media Experts Underscore the Value of Telehealth
MM+M Media Summit provides unique perspectives on telehealth’s growing media platform. This week at the MM+M Media Summit, industry...
13 views0 comments
- Nov 2, 2022
Big Players Support Patient Convenience
Telehealth provides the highest audience quality available in media. Expanded innovative solutions by larger players in the healthcare...
41 views0 comments
- Oct 27, 2022
Telehealth's Role in the Media Mix
Telehealth provides the highest audience quality available in media. When compared with other forms of patient engagement opportunities,...
21 views0 comments
- Oct 24, 2022
Recent FDA Approvals Drive Need For Better Targeting
Advertising in telehealth maximizes the value of every marketing dollar. In recent years, there has been a significant shift by...
6 views0 comments
- Oct 24, 2022
Experts to Converge in NY to Discuss Patient Experience in Telehealth
Populus Chief Product Officer, Ray Rotolo to discuss industry at MM+M Media Summit Monday, November 7th, a who's-who of health media...
13 views0 comments
- Oct 24, 2022
Pharma Industry Celebrates Virtual Care at First Annual Populuspalooza!
Agency and Pharmaceutical Brand Leadership Converge on Philly for Insights and Party Wednesday, September 28th, Populus held it's first...
36 views0 comments
- Oct 3, 2022
Rebranding and Patient Perspectives On Telehealth in MM+M Podcast
Populus Marketing Manager Tracey Yaw sits down with Mark Iskowitz in an exclusive MM+M podcast Last week, Populus' Marketing Manager...
37 views0 comments
- Oct 3, 2022
Virtual Visits Projected to grow – Forecast 2022-2027
Research And Markets Report Shows Projected Growth Telehealth and virtual visits are here to stay after COVID and are only slated to grow...
13 views0 comments
- Aug 25, 2022
Populuspalooza Brings Updated Telehealth Insights and Patient Acquisition Techniques
Join us for an unparalleled event highlighting patient acquisition strategy and guest speakers! WEDNESDAY, SEPTEMBER 28, 2022...
13 views0 comments
- Aug 25, 2022
Media Planners and Buyers Value Telehealth Effectiveness
Strong Growth In The POC Channel Is Due To Confidence In The Impact Of POC Messaging In a recent “State of the Point of Care Marketing...
26 views0 comments
- Aug 25, 2022
Telehealth Marketing Provides a Solution for Healthcare Inequtities
In the latest of issue of MM+M, Barbara Peck reports that healthcare inequities are still a major pain point within the industry, and...
32 views0 comments
- Aug 3, 2022
AMA Study Shows Physicians Are Motivated To Increase Telehealth Use
Most physicians feel telehealth allows them to provide more comprehensive quality care In an anonymous survey of physicians conducted by...
43 views0 comments
- Jul 27, 2022
Examining Value & Opportunity In Virtual Care
Evolving Changes in the Telehealth Marketing Landscape Telehealth has not only provided HCPs and patients with new opportunities for...
67 views0 comments
- Jul 27, 2022
Telehealth Driving Patient Visits In New Study
CVS Releases New Study CVS Health released a new study called 2022 Health Care Insights Study, which included survey results from 2...
18 views0 comments
- Jul 27, 2022
Understanding Telehealth Campaign Metrics
How Does Telehealth Fit Into Your Overall Brand Strategy and How Do You Measure It? Telehealth and Virtual Care provide extremely unique...
15 views0 comments
- Jul 27, 2022
Populus Launches Primary Care Network
Pharma & OTC Brands Can Reach Primary Care Patients Just Prior to Speaking to PCP Populus is now providing pharma and OTC brands the...
45 views0 comments
bottom of page