Populus Media Secures Strategic Investment from Riva Ridge Capital Management


Unique healthcare marketing model seeks to shorten pharma’s path to prescription and provide a captive audience through telehealth and virtual care

New York, NY, September 20, 2021: Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging telehealth and virtual care, announced the close of its first institutional round of financing from Riva Ridge Capital Management LP, a New York-based investment manager with a significant presence in the point of care media sector.


Populus is transforming the pharma marketing industry through its virtual care solutions. The company’s healthcare media platform enables advertisers to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a growing and diversified network of telehealth partners. Through its Custom Connect product, Populus also provides patients direct access to a virtual care consultation when proactively searching for healthcare information online, shortening the path from product or therapy discovery to administering prescriptions when medically appropriate.


“We took a long-term approach to identifying the right financial partner to fund our next stage of growth,” said Paul Theisen, the company’s Chief Executive Officer. “We wanted to ensure there was a really good fit and now we’re excited to be partnering with the Riva Ridge team. This investment will help fuel the exciting product launches and feature enhancements that have been in the works this year.”


Peter Finelli, the company’s new board member and Partner/Portfolio Manager at Riva Ridge said, “The impact of COVID has accelerated and enhanced the value proposition that telehealth delivers to the continuum of care globally. The platform that Populus has built will not only provide this ever-important ecosystem with innovative ways to achieve sustainability, but also deliver relevant content and access to a rapidly evolving and tech-savvy patient base. We have been extremely impressed with this management team thus far and look forward to bringing our own wealth of point of care experience to help them navigate this new and exciting chapter for the business.”


The funding round will allow Populus to increase its sales and marketing capacity while rapidly expanding its team. The company also plans to invest aggressively in continued development of its proprietary technology platforms, including the launch of new features and services in Q1 2022. A portion of the new capital will be dedicated to growing the company’s analytics and marketing insights technology to be even more responsive and customizable, allowing clients to capitalize on new marketing opportunities within virtual care.


About Populus Media
Populus Media, Inc. was formed in 2019 and is based in New York City. Populus is strategically positioned as the first media and virtual patient acquisition platform leveraging telehealth and virtual care. Populus curates a deep archive of condition-specific content for timely delivery to patients before and after their virtual care visit. Content is sponsored by major healthcare brands.


For more information:
Email: info@populus-media.com            Website: www.populus-media.com