MEDIA ENGAGEMENT
Patient advertising and educational opportunities within existing virtual care and telehealth consults.
Pre-visit, waiting room and post-visit.
Patient advertising opportunities within asynchronous Q&A sessions between HCPs and Patients.
HCP and Pharmacist advertising and educational opportunities within existing virtual care and telehealth consults.
Pre-visit, waiting room and post-visit.
Our VIRTUAL CARE MEDIA network is the only available media space within existing telehealth and virtual care consults across multiple providers.
It provides an opportunity for brands to reach the most highly targeted healthcare audience possible in any media format
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Leverage virtual care visits
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Reach base utilizing first-party data
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A trusted environment where educational messaging and pharmaceutical sponsorship are familiar.
Use the construct of the patient visit to deliver relevant content and marketing messaging
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Opportunistic in the pre-visit, waiting room and post-visit components
VIRTUAL CARE MEDIA NETWORK
Serving Contextually Relevant Media in Existing Consults
WE WORK WITH A RANGE IN PARTNERS FOR CONTEXTUALLY RELEVANT CONTENT
POPULUS has access to a library of engaging and informative health video and contextual content across all main categories of healthy living.
100 original content
produced by award-winning producers.
Medically accredited:
All of our content is written by doctors.
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MEDIA ENGAGEMENT
POPULUS can engage patients at multiple points throughout their virtual care visit
Patient arrives and chooses
to see a physician via video
(visits may also be pre-scheduled)
1
Pre-Visit
Patient explains reasons for visit
(“chief complaint”). Data used for custom/targeted patient experience
2
Pre-Visit Ad Opp
Patient enters additional information before visit
Opportunity to deliver targeted display ad
3
"Virtual Waiting Room"
POPULUS delivers targeted display and/or video ads immediately before patient is going to meet their provider
4
Virtual Visit
5
End of Visit
POPULUS delivers targeted display ad at end of visit
REPORTING
Reporting metrics match other standard media offerings in Healthcare
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Number of visits (engagements) by day/month
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Breakdown video/display
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Breakdown by environment (desktop, mobile, etc.)
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Video engagement metrics (where applicable)
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Creative asset breakdown
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Patient demographic
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Age (as aggregate provided by Google)
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Gender (as aggregate provided by Google)
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Location
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Reason for Visit
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Feedback as recording by tele-health partner
Targeting patients/consumers who are actively engaged in seeking professional advice on a specific condition/treatment/ medication
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Millions of Q&A streams available
Can be a direct question to an HCP (asynchronous) or a review of previous Dr. Q&A’s
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All streams have physician moderated response to manage the overall flow
Targeting is based on specific questions asked by patient/consumer and mapped by using specific categories/conditions/ keywords
Display assets accepted
DTP REACH
Reaching the Patient at the inquiry stage of their journey
The only media opportunity
targeting HCPs & Pharmacists in the virtual care workflow
HCP Reach seamlessly connects brands to POPULUS MEDIA’s vast and growing virtual HCP & Pharmacist inventory from multiple telehealth partners with a mix of products and tiered pricing based on specialty and level of engagement.
HCP REACH ENGAGEMENT FLOW
Professional Targeting within the Virtual Care Environment
FEATURES
Seamless integration with the HCPs existing practice management software
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Supported formats include:
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Native
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Mobile
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Rich media
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Third-party tags
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Measurement
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Brand safety tags
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PMP forecasting
The virtual care management platform is accessed by doctors continually throughout their workday – when they are the closest to the patient interaction, providing maximum impact
100 targeting before and after consultations
Enabling the identified physician to be targeted with the right message at the right place for the best outcomes via:
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Geolocation
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Specialty
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Prescriptions written
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Language spoken