MEDIA ENGAGEMENT

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Patient advertising and educational opportunities within existing virtual care and telehealth consults.
 

Pre-visit, waiting room and post-visit.

Patient advertising opportunities within asynchronous Q&A sessions between HCPs and Patients.

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Patient advertising opportunities within educational content that is sent to patients by an HCP after a consult.

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HCP and Pharmacist advertising and educational opportunities within existing virtual care and telehealth consults.
 

Pre-visit, waiting room and post-visit.

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Our VIRTUAL CARE MEDIA network is the only available media space within existing telehealth and virtual care consults across multiple providers.


It provides an opportunity for brands to reach the most highly targeted healthcare audience possible in any media format

  • Leverage virtual care visits

  • Reach base utilizing first-party data 

A trusted environment where educational messaging and pharmaceutical sponsorship are familiar.
 

Use the construct of the patient visit to deliver relevant content and marketing messaging

  • Opportunistic in the pre-visit, waiting room and post-visit components

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VIRTUAL CARE MEDIA NETWORK

Serving Contextually Relevant Media in Existing Consults
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WE WORK WITH A RANGE IN PARTNERS FOR CONTEXTUALLY RELEVANT CONTENT

POPULUS has access to a library of engaging and informative health video and contextual content across all main categories of healthy living.
 

100    original content
 produced by award-winning producers.
 

Medically accredited:
All of our content is written by doctors.

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MEDIA ENGAGEMENT

POPULUS can engage patients at multiple points throughout their virtual care visit
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Patient arrives and chooses
to see a  physician via video
(visits may also be pre-scheduled)

1

Pre-Visit

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Patient explains reasons for visit
(“chief complaint”). Data used for custom/targeted patient experience

 

Pre-Visit Ad Opp

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Patient enters additional information before visit


Opportunity to deliver targeted display ad

2

"Virtual Waiting Room"

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POPULUS delivers targeted display and/or video ads immediately before patient is  going to meet their provider

3

 Virtual Visit

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4 

End of Visit

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POPULUS delivers targeted display ad at end of visit

REPORTING

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Reporting metrics match other standard media offerings in Healthcare 
  • Number of visits (engagements) by day/month

  • Breakdown video/display

  • Breakdown by environment (desktop, mobile, etc.)

  • Video engagement metrics (where applicable)

  • Creative asset breakdown

  • Patient demographic

    • Age (as aggregate provided by Google)

    • Gender (as aggregate provided by Google)

  • Location

  • Reason for Visit

  • Feedback as recording by tele-health partner

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Targeting patients/consumers who are actively engaged in seeking professional advice on a specific condition/treatment/ medication

  • Millions of Q&A streams available

 

Can be a direct question to an HCP (asynchronous) or a review of previous Dr. Q&A’s

  • All streams have physician moderated response to manage the overall flow


Targeting is based on specific questions asked by patient/consumer and mapped by using specific categories/conditions/ keywords 


Display assets accepted

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DTP REACH

Reaching the Patient at the inquiry stage of their journey
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REACH PATIENTS AFTER THEIR CONSULT

Library of content that HCPs send as followup info to their patients post consult

  • Provides additional information about disease state

  • Written by doctors

  • Enables consistency of messaging from all HCPs to their patients

Benefits to the brand include:

  • Optimizing marketing efficiencies and leveraging virtual and traditional healthcare

  • Following patients after their consult

  • Capture data from your users through real-time analytics

  • Drive patients into a CRM platform

 
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The only media opportunity 
targeting HCPs & Pharmacists in the virtual care workflow

 

HCP Reach seamlessly connects brands to POPULUS MEDIA’s vast and growing virtual HCP & Pharmacist inventory from multiple telehealth partners with a mix of products and tiered pricing based on specialty and level of engagement.

HCP REACH ENGAGEMENT FLOW

Professional Targeting within the Virtual Care Environment
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FEATURES

Seamless integration with the HCPs existing practice management software

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Supported formats include:

  • Native

  • Mobile

  • Rich media

  • Third-party tags

  • Measurement

  • Brand safety tags

  • PMP forecasting

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The virtual care management platform is accessed by doctors continually throughout their workday – when they are the closest to the patient interaction, providing maximum impact
 

100     targeting before and after consultations


Enabling the identified physician to be targeted with the right message at the right place for the best outcomes.

  • Geolocation

  • Specialty

  • Prescriptions written

  • Language spoken