Populus Media Expands Reach into Virtual Patient Acquisition
DTC Perspectives: The company’s Custom Connect platform allows pharmaceutical brands to immediately realize revenue through prescriptions by leveraging their existing digital media platforms and connecting patients with physicians at the click of a banner or other call to action.
HealthiNation partners with Populus ZEN Patient Experience Suite
Stockhouse: HealthiNation videos will be embedded within Populus Media’s ZEN Patient Experience Suite of engagement platforms for use in virtual waiting rooms that precede many telehealth sessions.
This pandemic could make video chatting with your doctor the new normal
CNN: Telemedicine technology isn't new, but the coronavirus pandemic has brought an explosion of new users to its platforms.
Marketing content comes to telehealth visits
MM&M: Health media startup Populus’ branded-content platform, which coordinates marketing content around telehealth consults, will debut in the first quarter of 2020, the firm is set to announce tonight.
The ‘COVID-proof’ drug launch? Why telemedicine could become a staple for more pharma brands
MM+M: In a year when the COVID-19 pandemic upended most of the health system, telemedicine was touted as a savior, ensuring access to diagnosis and treatment.
How 5G Will Alter the Health Landscape
CMI: If you happen to live in a major metropolitan area, you may have noticed something different as you scroll through your phone. That familiar ‘4G’ that appears in the top right of your phone may now be a ‘5G’.