PROGRAMMATIC POINT OF CARE
For existing POC networks, Populus provides a sophisticated tool to manage unsold, non-premium inventory, giving advertisers access to targeted audiences in highly desired environments
Populus enables media networks to:
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Achieve higher yields across previously unsold inventory
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Access a wide spectrum of non-endemic clients while maintaining premium relationships with pharma brands
Populus empowers brands and advertisers to:
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Target and capture large-scale health and wellness audience segments with ease and at very competitive rates
