PROGRAMMATIC POINT OF CARE

 

For existing POC networks, Populus provides a sophisticated tool to manage unsold, non-premium inventory, giving advertisers access to targeted audiences in highly desired environments

 

Populus enables media networks to:

  • Achieve higher yields across previously unsold inventory

  • Access a wide spectrum of non-endemic clients while maintaining premium relationships with pharma brands

 

Populus empowers brands and advertisers to:

  • Target and capture large-scale health and wellness audience segments with ease and at very competitive rates

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