PROGRAMMATIC POINT OF CARE

 

For existing POC networks, Populus provides a sophisticated tool to manage unsold, non-premium inventory, giving advertisers access to targeted audiences in highly desired environments

 

Populus enables media networks to:

• Achieve higher yields across previously unsold inventory

• Access a wide spectrum of non-endemic clients while maintaining premium relationships with pharma brands

 

Populus empowers brands and advertisers to:

• Target and capture large-scale health and wellness audience segments with ease and at very competitive rates