Telehealth provides the highest audience quality available in media.
Expanded innovative solutions by larger players in the healthcare space underscore the need consumers have for on-demand care that reflects their desire for convenience. Becker’s Hospital Review reported that Walgreens Boots Alliance CEO Roz Brewer recently suggested that the company may be expanding into healthcare technology, while CVS Health CEO Karen Lynch said the company is aiming to ultimately touch the "entire spectrum of someone's health journey.” Additionally, Amazon recently purchased One Medical for an all-cash transaction valued at approximately $3.9 Billion.
The healthcare landscape is changing quickly and
dynamically and is being driven by companies recognizing that patients demand better care when and how they need it. Acquiring One Medical is part of Amazon's goal to "reinvent" healthcare, said Neil Lindsay, SVP of Amazon Health Services, in the press release.
"Booking an appointment, waiting weeks or even months to be seen, taking time off work, driving to a clinic, finding a parking spot, waiting in the waiting room then the exam room for what is too often a rushed few minutes with a doctor, then making another trip to a pharmacy – we see lots of opportunity to both improve the quality of the experience and give people back valuable time in their days,” he said.
As marketers, it’s important to recognize that there is an opportunity to take advantage of these advances being made and help support the patient through this experience. By bringing insights to patients within a telehealth consult, or by providing an opportunity to connect directly to a physician from an advertisement or website, you can improve the patient journey and provide the support that they are seeking in a way that is convenient to them.
Populus provides a platform that helps support the patient by ensuring your brand is reaching the most targeted patients possible. Populus connects your brand with individuals who are known to have a condition, immediately preceding a conversation with a physician. Further, the platform allows you to maximize the value of your marketing spend by connecting patients directly to a physician when they have demonstrated interest in your product.
For more information on how to leverage the increasing use of virtual care to positively impact your marketing reach, visit Populus!